Periods of crisis, whether triggered by sudden change, prolonged pressure or the loss of established reference points, test not only the resilience of organizations but also the motivation of the people who lead and work within them. When energy, confidence and sense of direction weaken, it becomes harder to maintain continuity in action, take responsibility and support others through difficult moments. For leaders, the challenge is not simply to manage the crisis itself, but to find ways to reactivate motivation and a sense of direction, both personally and within their teams.

This session offers a reflection on how to navigate critical phases without losing momentum or focus, bringing together different perspectives, from narrative reflection to organizational insight and business experience, to understand how to rediscover motivation, redefine priorities and support people even in the most challenging moments.

Participants will have the opportunity to:

• listen to the testimony of Michela Marzano, who will offer a reflection on the meaning of moments of crisis and their transformative potential: through stories and personal experiences, she will help participants understand how phases of rupture can become opportunities to redefine oneself, rediscover meaning and build new balances
• engage with Davide Etzi, who will offer interpretative frameworks on how to sustain motivation within organizations even in complex and uncertain contexts: developing forward looking thinking, building shared visions and maintaining a sense of direction and responsibility during periods of change
• listen to the testimony of Marco Bavazzano, who will bring a business perspective on managing motivation in challenging moments: how leaders can sustain motivation, sense of direction and teams’ capacity for action even when organizations face pressure and uncertainty.