During this meeting the theme of creativity and the power of thinking outside the box will be addressed. Through the testimonies of designers, artists, creative directors, chefs and experts you will learn the secrets of how important it is, both in everyday life and in the workplace, to think differently, innovatively and creatively.
We will discuss the following topics:
 
The secret ingredient to make an idea work:

• FC Inter’s "BUU" Campaign: an example of cultural shift
• 15 years of brainstorming: practical guide to ideas outside the box.

• the "Ugly Drawing" makes your imagination tangible
• review the past, organize the present and imagine the future
• drawing helps to react to problems, solving them quickly and synthetically

• repeating the improvisation
• sprouting the seed of the idea
• composition methods and dynamics.