Being able to communicate today is no longer just about clarity, it’s about staying current.
In a fast-changing world, it’s essential to find new ways to express your vision, convey leadership and connect with increasingly diverse, intergenerational and digital-savvy audiences.

The session will offer practical insights to reflect on how to make your language more relevant, impactful and in tune with the times, without losing coherence nor authenticity.

Participants will have the opportunity to:

• hear from Paolo Jannacci, musician, songwriter and son of a legendary artist, who has honored his artistic legacy without simply replicating it, developing a voice that is both personal and contemporary. Through his work with different audiences and collaborations with emerging artists, Jannacci demonstrates how to evolve your style while staying true to yourself.
• engage with Bianca Borriello, expert in communication and strategic storytelling, to reflect on how to adapt your communication style to stay relevant, credible, and aligned with today’s diverse and fast-changing audiences;
• dive deeper with Riccardo Haupt into the importance of relevance in communication, and how to turn values and complexity into formats and languages that truly connect and resonate.