Communicating effectively today is no longer just about clarity, but about the ability to continuously adapt and evolve. In a fast-changing environment, shaped by increasingly diverse, intergenerational and digital audiences, it is essential to rethink the way we communicate in order to remain relevant, credible and able to build meaningful relationships.

This session will offer insights into how to evolve one’s communication style over time, maintaining a clear sense of direction while engaging with different contexts, people and formats. A conversation on how to turn experience, values and complexity into communication that is more current, impactful and in tune with today’s world.

Participants will have the opportunity to:

• hear the experience of Paolo Jannacci, who has been able to honour the legacy he inherited without imitating it, developing a personal and contemporary language. Through dialogue with diverse audiences and collaboration with emerging artists, Jannacci shows how to renew one’s communication while maintaining impact and coherence
• engage with Bianca Borriello to reflect on how to develop a more conscious and relational communication style, capable of reading contextual signals, adapting to different interlocutors and strengthening credibility in situations of change and complexity
• explore, together with Riccardo Haupt, the value of relevance in communication, focusing on how to translate values and complexity into languages and formats capable of creating connection and meaning