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Wednesday, November 12, 2025 (4:00 pm - 6:00 pm) Meeting

IN PERSON AND VIA WEB
 Effective Communication: the power of words as the key to better collaboration

The Building Hotel Via Montebello, 126 - 00185 ROMA

Effective communication is a fundamental pillar for successfully addressing daily challenges. Communicating clearly, empathetically, and adaptively not only helps build strong relationships but also assists in managing conflicts and facilitating organizational growth.
Specifically, participants will have the opportunity to:

  • Discover how lightness and humor, through the experience of Lucia Ocone, can be powerful tools for creating genuine connections and sparking constructive reflections without conflicts
  • Explore the 5 fundamental principles (awareness, responsibility, respect, trust, creativity) and the 3 areas of action (perception, emotions, respect) to build more effective and human communication
  • Being guided by Alberto De Martini in discovering language as a tool that can transform reality, not just represent it.

A networking cocktail will follow the meeting.

Speakers

Alberto De Martini

CEO, CONIC - Brand Driven Transformation

Massimo Franceschetti

Trainer and coach

Lucia Ocone

Actress and comedian

Programme

November 12, 2025
4:00 pm - 4:30 pm Lucia Ocone – Communicating with Lightness: Surprising Without Clashing
4:30 pm - 5:00 pm Massimo Franceschetti - Building Agreements to Communicate Better
5:00 pm - 5:30 pm Alberto De Martini – When saying is doing: brand strategy as the key to effective communication success
5:30 pm - 6:00 pm Debate

Networking cocktail

Documenti dell'incontro

Nota informativa

IN PERSON AND VIA WEB
 Effective Communication: the power of words as the key to better collaboration

Nota informativa

Kit

IN PERSON AND VIA WEB
 Effective Communication: the power of words as the key to better collaboration

Kit

Documents

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

Lezioni americane. Sei proposte per il prossimo millennio

web link

Italo Calvino

Mondadori

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

Gli errori del manager. Come evitarli e costruire una leadership consapevole

web link

Andrea Lipparini, Massimo Franceschetti, Massimiliano Ghini

Il Mulino

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

Purpose Narrative Strategy

web link

Alberto De Martini

FrancoAngeli

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

La comunicazione people-oriented

web link

Alberto De Martini

Guerini e Associati

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

Strategic Brand Management: building, measuring, and managing

web link

Kevin Lane Keller

Pearson

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

The New Strategic Brand Management: creating and sustaining brand equity long term

web link

Jean-Noël Kapferer

Kogan Page

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

Il lato oscuro delle storie. Come lo storytelling cementa le società e talvolta le distrugge

web link

Jonathan Gottschall

Bollati Boringhieri

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

L'istinto di narrare. Come le storie ci hanno reso umani

web link

Jonathan Gottschall

Bollati Boringhieri

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

La mucca viola

web link

Seth Godin

ROI edizioni

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

Il viaggio dell'eroe

web link

Chris Vogler

Audino

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

L'eroe dai mille volti

web link

Joseph Campbell

Lindau

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

Comunicare in modo etico

web link

Maria Teresa Giannelli

Raffaello Cortina

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

Lie to Me (serie tv)

web link

Maria Teresa Giannelli

Imagine Television, 20th Century Fox Television

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

The school of life (video-documentari)

web link

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

Il potere della leggerezza. Semplificare la vita, vincere le paure, smettere di rimandare

web link

Francesco Fabiano

Baldini + Castoldi

IN PERSON AND VIA WEB Effective Communication: the power of words as the key to better collaboration

“Veronika presenta Guerrierò”- La nuova campagna con Lucia Ocone per il Numero Verde Stella (video)

web link

Lucia Ocone

Video of the meeting