Wednesday, June 4, 2025 (4:00 pm - 6:00 pm) Meeting

IN PERSON AND VIA WEB
AI: friend or foe? Reflections, skills, and techniques to make it an ally

Sede da definire ROMA

In today's landscape, Artificial Intelligence is a driving force of transformation, permeating every aspect of work life. This event offers participants a unique opportunity to explore the world of AI from various perspectives, from ethical reflections on the tool to the skills required for its practical application.
 
Specifically, participants will:

  • reflect on the ethical challenges related to AI, guided by Andrea Colamedici. The discussion will explore how to rethink organizations in light of AI's cultural impact and its effects on learning and knowledge management.
  • understand the value of viewing Large Language Models (LLMs) not as alternative forms of intelligence but as communicative partners, thanks to Elena Esposito's insights. The focus will be on how AI "thinks" and how communication with it must change to avoid misunderstandings and conceptual errors, thus enabling effective interaction with this technology.
  • engage with concrete examples of generative AI applications in marketing through the expertise of Valerio Fioretti. The session will delve into successful case studies and best practices involving AI's operational implementation in advertising campaigns, providing practical examples for immediate use in marketing and beyond.

Speakers

Andrea Colamedici

Philosopher, Professor of Prompt Thinking, IED

Elena Esposito

Professor of Sociology, University of Bielefeld, University of Bologna

Valerio Fioretti

Marketing Expert

Programme

June 04, 2025
4:00 pm - 4:30 pm Andrea Colamedici - The cultural roots of artificial intelligence
4:30 pm - 5:00 pm Elena Esposito – Generative AI as a communicative partner
5:00 pm - 5:30 pm Valerio Fioretti - AI in business marketing: strategies and operations for a successful future
5:30 pm - 6:00 pm Debate

Followed by a networking cocktail

Documenti dell'incontro

Nota informativa

IN PERSON AND VIA WEB
AI: friend or foe? Reflections, skills, and techniques to make it an ally

Nota informativa

Kit

IN PERSON AND VIA WEB
AI: friend or foe? Reflections, skills, and techniques to make it an ally

Kit