In today's landscape, Artificial Intelligence is a driving force of transformation, permeating every aspect of work life. This event offers participants a unique opportunity to explore the world of AI from various perspectives, from ethical reflections on the tool to the skills required for its practical application.
 
Specifically, participants will:

• reflect on the ethical challenges related to AI, guided by Andrea Colamedici. The discussion will explore how to rethink organizations in light of AI's cultural impact and its effects on learning and knowledge management
• understand the value of viewing Large Language Models (LLMs) not as alternative forms of intelligence but as communicative partners, thanks to Elena Esposito's insights. The focus will be on how AI "thinks" and how communication with it must change to avoid misunderstandings and conceptual errors, thus enabling effective interaction with this technology
• engage with concrete examples of generative AI applications in marketing through the expertise of Valerio Fioretti. The session will delve into successful case studies and best practices involving AI's operational implementation in advertising campaigns, providing practical examples for immediate use in marketing and beyond.