DOCUMENTI (643)
Revenue models for digital servitization

Revenue models for digital servitization

Lina Linde
Johan Frishammar
Vinit Parida

Beyond posted prices: the past, present, and future of participative pricing mechanisms

Beyond posted prices: the past, present, and future of participative pricing mechanisms

Manoj Thomas
Bernd Skiera
Peter Popkowski Leszczyc
Vincent Mak
Oded Koenigsberg
Sandy D. Jap
Marco Bertini
Martin Spann
Robert Zeithammer
Ernan Haruvy

A novel architecture to monetize digital offerings

A novel architecture to monetize digital offerings

Richard Reisman
Marco Bertini

The ”back end” of marketing

The ”back end” of marketing

Marco Bertini

The ends game: how smart companies stop selling products and start delivering value

The ends game: how smart companies stop selling products and start delivering value

Marco Bertini
Oded Koenigsberg

Competing on customer outcomes

Competing on customer outcomes

Marco Bertini
Oded Koenigsberg

The power of a positive no

The power of a positive no

William Ury

How to say “no” at work without making enemies

How to say “no” at work without making enemies

Joseph Grenny

10 strumenti per il no positivo

10 strumenti per il no positivo

Alessandro Lucchini

Saper dire no e farsi dire sì il no positivo

Saper dire no e farsi dire sì il no positivo

Alessandro Lucchini