Sometimes, an idea, a request or a proposal can be rejected, when it would have been enough to present them in the "right" way to achieve the desired result.

Even in our companies we are often faced with colleagues, leaders, customers and suppliers that we struggle to convince. Our ideas may be successful, but sometimes they are not presented properly.

During this meeting we will understand, from the experience of experts in the subject, what lies behind the art of communication and persuasion. We will explore some fundamental tactics and schemes that, if used daily, can help achieve concrete results, making us become more persuasive and effective communicators.

In particular, we will address the following issues:

• Paolo Borzacchiello, a writer and expert on everything related to language, will explain the power of linguistic intelligence. He will address the theme of how words can create and transform reality, how you can persuade anyone with linguistic intelligence and how, in business, having good ideas is not enough, but you need to know how to tell them.
• Cristiana Capotondi, an internationally renowned actress, will explain how communication underlies the role of the actor and is part of all of us, because everyone plays a role in every circumstance of life. She will address the theme of how essential it is to have the ability to change, to evolve, to imagine ourselves different, to achieve a goal in work and life; to do this you must know how to communicate in the best way, transferring emotions.